Newell Rubbermaid approached us with an opportunity to collaborate on developing a new line of bathroom cleaning tools. This new product line needed to embody everything the Rubbermaid brand represents - innovative, high-quality products that help simplify life. Using design and engineering resources in the U.S. and China, a 24-hour development cycle was established to deliver production-ready designs in an exceptional time frame. The line of products has launched into the market, all with unique functions, high quality, and designs that can be recognized as Rubbermaid from across the store.